Learn How To Do Great SEO
If you’re new to SEO, it can be overwhelming. There is so much to learn and no shortage of resources out there to choose from when learning SEO.
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The main priority as you embark on your SEO learning journey is to ensure you are getting the best information. This is not a regulated industry, and you will find different levels of SEO advice ranging from downright harmful to the best of the best.
In this article, we will outline how to learn search engine optimization, starting with the most important steps. We’ll also explain when and how to use the SEO resources out there along the way as we discuss:
- SEO Training
- SEO Work
- SEO Articles
- SEO Events
- SEO Books
SEO training is one of the best ways to start learning search engine optimization. There are many SEO training courses out there.
A structured SEO training is designed to get you familiar with the foundations of SEO so you can start doing SEO and building on your knowledge.
We recommend Bruce Clay has he is doing this since the 1990s, he has trained more than 5,000 students on how to do search engine optimization.
This one may seem obvious. But the best way to learn how to do search engine optimization (after you’ve had the proper training and are also up to speed on search engine guidelines like Google’s) is to dive in and do it.
And to be clear, you cannot do only keyword research for five years and claim you were doing SEO. To become an SEO requires expertise in a lot of practice areas.
SEO is best learned via experiments. Take an SEO symptom, determine the problem, solve it and move on to the next symptom. Yes, we are guided by best practices but many of these practices have been confirmed through experimentation.
So, after learning the foundations of SEO, start applying them to your website. Of course, you’re going to need the help of SEO tools, which are a staple of any SEO practice (We use RankMath plug in). Track the results, rinse and repeat. You will eventually see the fruits of your labor and learn more about how to get results.
Staying up to date on the latest and greatest strategies is a really important part of learning SEO. Every seasoned SEO practitioner worth their weight takes the time to read about current SEO issues, strategies and trends each week.
Many SEO agencies and software vendors host fantastic blogs that offer a wealth of information on SEO including how-to articles, research and more. The major news outlets for the industry keep readers informed on changes to search engines as they happen.
So to stay sharp, stay connected:
- Subscribe to Bruce Clay Inc.’s blog to be notified of our SEO content weekly.
Industry conferences (mostly virtual now) are a must-attend for anyone who is either learning or practicing SEO.
Industry events are both an excellent introduction to current topics and strategies for beginners. They also serve as continuing education for practitioners. You’ll get the most out of these events if you already come with a solid foundation of SEO knowledge.
The fact that most SEO industry events have become virtual doesn’t mean they are any less informative. The move to virtual, in fact, has made these events more accessible to more people. And that’s a good thing.
- Check out SMX’s events lineup here.
- PubCon events are listed here.
- UnGagged information here.
- Digital Summit events here.
Books on SEO are a great way to learn, depending on what type of learner you are. Many people who are learning and doing SEO keep popular SEO books on hand and use them as reference manuals when they are working on specific problems.
We fully recommend Bruce Clay’s four editions of the Search Engine Optimization All-in-One for Dummies book, filled with 700-plus pages of SEO education.
Other 2022 Recommended SEO Books:
SEO Workbook: Search Engine Optimization Success in Seven Steps