GoNet Marketing

Probably not — it may take time to see which ads work best. To help, we use technology to monitor and improve your ads automatically as you go. Nevertheless, businesses usually hit their stride in the first month, so we recommend you anticipate at least that amount of time for best results. Your exact ramp up time may be shorter or longer than that depending on various factors, like your ad copy and the amount of competition in your local area.

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

SEO works by optimizing a website’s pages, conducting keyword research, and earning inbound links. You can generally see results of SEO efforts once the webpage has been crawled and indexed by a search engine.

Organic search refers to someone conducting a search through a search engine and clicking on a non-paid result. Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic. In present-day SEO, you can’t simply include as many keywords as possible to reach the people who are searching for you. In fact, this will actually hurt your website’s SEO because search engines will recognize it as keyword stuffing — or the act of including keywords specifically to rank for that keyword, rather than to answer a person’s question.