What is On-Page SEO

On-page SEO activities completed within a website are designed to improve rankings in search results. These are items like adding popular keywords to your website’s copy, adding meta descriptions where needed, internal linking, and keeping your website up to date with new and relevant content on a consistent basis.

Can I expect my Ad campaign(s) to be successful overnight?

Probably not — it may take time to see which ads work best. To help, we use technology to monitor and improve your ads automatically as you go. Nevertheless, businesses usually hit their stride in the first month, so we recommend you anticipate at least that amount of time for best results. Your exact ramp up time may be shorter or longer than that depending on various factors, like your ad copy and the amount of competition in your local area.

What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

How Does SEO Work?

SEO works by optimizing a website’s pages, conducting keyword research, and earning inbound links. You can generally see results of SEO efforts once the webpage has been crawled and indexed by a search engine.

What Is an Organic Search?

Organic search refers to someone conducting a search through a search engine and clicking on a non-paid result. Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic. In present-day SEO, you can’t simply include as many keywords as possible to reach the people who are searching for you. In fact, this will actually hurt your website’s SEO because search engines will recognize it as keyword stuffing — or the act of including keywords specifically to rank for that keyword, rather than to answer a person’s question.

How do you choose SEO Keywords for my website?

Basically, SEO keywords are terms or phrases associated with a piece of content on a website. The SEO keywords for your website and its content are the terms that people are most likely to use when they’re using a search engine like Google. SEO keywords are used to help boost organic traffic to your website.