What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?
CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.
Other advertising models include:
Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)
