You need to look at several factors when choosing affiliate programs for your sites.
These factors are commission rates, cookie window, and target market.
Since it is the most important factor. Let’s first touch on commission rates.
We know that the higher the commission rates, the better it is for our income stream.
But beyond that, you also have to check if there are caps on commissions.
Some affiliate programs place a limit on your paycheck.
The second factor is the Cookie Window.
We need to look for longer cookie windows so you can capture more purchases from your leads.
Take note that you’re in the skincare category,,
most of your consumers might need more than 2 days to finally check out a product.
Some of them do intensive research, get feedback from their friends and read a lot of reviews.
So the longer the window, the better it is for you and your audience.
And the last factor is the target market.
You know who your readers and subscribers are.
You know what they like best.
Don’t recommend products and sites that are far from their taste and preferences,,
Only share what’s relevant to your audience so you can also persuade them to purchase.